Rebranding a failing olive oil brand

Problem

A failing olive oil brand in need of a new direction. For the International Branding Project, our team of students from four countries was asked to rebrand it.

Process

We repositioned Zlatna from a kitchen staple to a daily health product: premium, cold-pressed olive oil made for your body, not just your kitchen. Working across four countries, we built the identity from the logo and colour palette through to the bottle, the Instagram page and the website.

Result

A cohesive health and wellness brand, “Premium health in every drop”, carried consistently across packaging, social media and web.