Brand identity for a luxury rap festival

Problem

The brief for our graphic design course: create the brand identity for a music festival. Rap Caviar was positioned as a luxury rap festival, exclusive and high-end rather than loud.

Process

A black and gold palette and refined typography set the premium tone. The identity was then carried across a Facebook banner, Instagram posts, event wristbands and a mobile ticket site with a live countdown.

Result

A complete festival identity that feels exclusive at every touchpoint, from the first social post to the wristband at the gate.